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November 14, 2005
By: TOM BRANNA
Editor
New York, NY-based Arcade Marketing designed the ad for Fisher Price’s new Baby Scentsations, a playgroup of Sesame Street characters that entertain and relax babies with the aromas of lavender, orange blossom, vanilla and chamomile. The ad features a baby inside the Crawl-Along Musical Garden and invites the consumer to “scratch ‘n’ sniff” the vanilla-scented activity mat, using Arcade’s Microfra-grance Scratch ‘n’ Sniff technology....
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